Social Media
I approach social media as more than a publishing tool. Through thoughtful content planning, human-centered storytelling, community engagement, and performance analysis, I use digital platforms to help arts organizations build visibility, invite new audiences in, and maintain meaningful relationships with the people who already support them.
Short-Form Video
Because video has become central to how people experience social media, I prioritize content that feels raw and authentic while still being shaped by audience behavior and platform performance.
Captured pre-planned, multi-angle video for a trombone-section prank on the conductor, capturing the setup, reveal, and genuine reactions as they happened. Knowing our audience responds when the orchestra shows its sense of humor, I shaped the footage into a social-first edit and wrote copy that let the joke carry beyond the hall.
Asked to capture a pre-concert student performance, I looked for a more personal story and invited The Florida Orchestra’s principal cellist to greet the young musicians in the lobby. The resulting video became one of our strongest student-performance posts by centering an impromptu, encouraging moment between professional and aspiring artists.
Created an episodic musician-feature series, 5 Things You Probably Didn’t Know About [a TFO musician], designed to help social audiences get to know the people behind The Florida Orchestra. The recurring format builds familiarity over time while giving each musician space to share something personal, and performance has continued to grow as the series has developed.
Adapted a current social media trend into a conductor/orchestra piece that felt native to the platform while giving audiences a playful, approachable entry point into the upcoming event. Its strong performance across TikTok and Instagram confirmed that the concept resonated with audiences on both platforms.
Live & In-the-Moment Content
Live experiences are often where audience connection begins. I prioritize in-the-moment content that captures the feeling of being there and gives people a public space to share in the excitement.
Photographed Cynthia Erivo live at Ruth Eckerd Hall during a limited first-songs photo window, then selected, edited, submitted, and posted approved images within 48 hours of the performance. The turnaround required careful coordination with the artist’s team while still capturing the energy of the night for social audiences.
Captured content throughout the performance and published a post-concert social gallery for Sing Out, pairing images of the orchestra, guest choirs, and audience with copy that reflected the participatory spirit of the night.